Jen Horonjeff

Advisor at Trialbee

Jen Horonjeff is an accomplished founder and CEO of Savvy Cooperative, the first patient-owned public benefit co-op that connects professionals with patient insights. With experience as an advisor and board member for various healthcare and tech companies, Jen emphasizes patient-centric product development. As a venture scout at indie.vc, Jen advocates for alternative financing models and supports post-revenue founders. Additionally, Jen serves as a senior producer and co-host at OffScrip Media, facilitating critical conversations about patient engagement in healthcare. In the academic arena, Jen teaches healthcare executives about human-centered design at Columbia Business School and acts as a consumer representative on the FDA's Arthritis Advisory Committee. With a robust background in patient engagement, ergonomics, and research, Jen is dedicated to amplifying the patient's voice in medical innovation and development.

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