Ricardo Martinez

Ricardo Martinez serves as the Director of Business Analytics at Tropicana Brands Group since April 2024, overseeing category strategy and analytics visualization development. Prior experience includes roles at Kimberly-Clark as Consumer Analytics Senior Manager and Performance Marketing Incentives Manager, where strategic insights supported a significant US business. Earlier positions involved analytics leadership at Wine Market Council and Breakthru Beverage Group, focusing on beverage alcohol insights and trade marketing tools, respectively. Additional experience includes client relations at Nielsen and operational management at CVS and Walgreens. Ricardo earned an MBA and a B.S. in Communications from the University of Illinois Urbana-Champaign.