Brea Ballard

Brea Ballard is an accomplished marketing professional with extensive experience in the fitness and franchising industries. Currently serving as Vice President of Marketing at TruFit Athletic Clubs, Brea is dedicated to transforming the fitness club experience through strategic marketing initiatives. As the Founder of The Thrivist, a community and marketing resource hub, Brea empowers entrepreneurs with essential tools for online business success. Previous roles include Vice President of Marketing at World Gym International, Interim Chief Marketing Officer at Volofit, and Chief Marketing Officer at Row House, where Brea played a key role in brand development and growth. With a strong background in public relations and communications from positions held at Realty ONE Group and Oxi Fresh Franchising, as well as founding Ballard Media, a boutique public relations firm for non-profits, Brea combines marketing expertise with a commitment to social impact. Brea's educational background includes advanced studies at Harvard University and the Massachusetts Institute of Technology, along with a Bachelor's Degree in Business Administration from Memphis Bible College.