Williams BEYAERT has extensive experience in the retail sector, particularly with TRUFFAUT since August 2000. As Directeur since August 2011, Williams oversees site management, revenue development, budget planning, and store profitability. Previously, as Responsable E-commerce, Williams successfully launched the ecommerce platform Truffaut.com and implemented logistics solutions including click and collect and MarketPlace integrations. Prior roles within TRUFFAUT include Chef de secteur, responsible for product department management, and Responsable Administratif et de Gestion, focusing on compliance and performance metrics. Williams holds a Licence de biochimie from Université des sciences d'Orléans and a BTS in biochimie from Lycée Notre Dame.