Tru Kids is the proud parent of beloved brands, including Toys“R”Us®, Babies“R”Us®, Geoffrey the Giraffe®, Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, and Just Like Home®.

Established in 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.
 
Within the Tru Kids portfolio, Toys“R”Us®, Babies”R”Us®, and Geoffrey® brands continue to be powerful with a wide retail presence across Asia, Middle East, Africa, and Europe. The company delivers a wealth of services to our valued license partners around the world, in addition to design and development of over 20 additional established brands.
 
The company has offices in New Jersey, USA, Hong Kong & Shenzhen, China.
 
Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play.

Retail

Tru Kids Brands

Yehuda Shmidman

Caitlin Smith

Brian Maeda

Mary Cacciacarne

Effy Zinkin

Kim Miller Olko

Simon Cartey

Stanley Silverstein

The leadership team at Tru Kids Brands has experience in the retail and eCommerce industries. They have worked as divisional merchandise managers, buyers, and have experience in seasonal buying. They also have a history of education in fashion merchandising and textiles from Florida State University.

Leadership Team

Leadership Team

About

Team members