Saba Anjum is a Marketing Analytics Strategist at Twilio, a position held since October 2024. Previously, Saba served as a Senior Data Analyst at Hy-Vee, Inc. focusing on report migration and optimization from July 2023 to September 2024. Saba's extensive experience includes roles as a Senior Analyst in Customer Analytics and Inventory Optimization at Hudson's Bay, where responsibilities encompassed campaign loyalty and demand planning, respectively. Before this, Saba worked as a Supply Chain Analyst at Target, with earlier experience as a Market Research Intern at NIIT Technologies Limited and a Project Trainee at ISRO. Saba holds an MBA in Finance and Marketing from M.P Birla Institute of Management and a Bachelor of Engineering in Computer Science from Sri Revana Siddeshwara Institute of Technology.