Christophe Lesourd is an experienced marketing and communications professional currently serving as Directeur marketing et communication at UFCV since January 2021, where responsibilities include leading strategic changes to enhance the organization's market perception and communication practices with a strong digital focus. Prior to UFCV, Christophe held the position of Directeur de la communication at Equalis, facilitating a merger through the creation of a common brand and change management strategies. Earlier roles include Responsable de la communication at Sonepar, emphasizing strategic storytelling and sales support, and Responsable de la communication et des partenariats at the Confédération Nationale des Junior-Entreprises, focused on enhancing visibility and partnership development. Additional experience includes media relations at SFR and FHCOM, and a background in supply chain management at JCDecaux. Christophe holds a Master's degree in Political Science and Communication, as well as a Bachelor's degree in History, both from UVSQ Université de Versailles Saint-Quentin-en-Yvelines.