The Marketing and Digital team at UKTV, comprising roles such as Chief Digital Officer, CMO, Senior Digital Project Manager, Senior Paid Social Creative Specialist, Director of Advertising, and Head of Marketing, spearheads the strategic promotion of UKTV's diverse range of channels and programmes. They leverage digital platforms and innovative marketing tactics to enhance viewer engagement, drive audience growth, and maximize the impact of UKTV's content across various distribution channels, including UKTV Play, Freeview, Sky, Virgin Media, and more.