Demi Petersen

Demi Petersen is an experienced professional in the advertising and media planning industry, currently serving as Associate Director of Planning at UM Worldwide since January 2021, focusing on the client experience for American Express. Prior roles include Manager of Portfolio Management and Senior Associate in the same area, with significant contributions to clients such as Nationwide Insurance and American Express. Demi has also held the position of Local Media Analyst - Assistant Planner at Daniel Brian Advertising, where responsibilities encompassed media management, vendor evaluations, and campaign optimization for various clients. Additional experience includes strategic support at Jackson and a Campus Marketing Representative internship at Rent The Runway. Demi holds a Bachelor of Science in Advertising Management and Public Relations from Michigan State University, obtained in 2019.