Cherrie Tinoko

Cherrie Tinoko serves as the Head of Direct Sales at UnionBank of the Philippines since August 2022, bringing extensive experience in direct sales and channel management. With a background as a Certified Life Coach at The Life Coach Training Institute since March 2018, Cherrie previously held significant roles at Citi from November 2011 to July 2022, including the position of Cards Direct Sales Head, overseeing a team of 300. Additional leadership roles span several organizations, including Branch Head at Maybank and Citifinancial Consumer Finance India Ltd, and Zone Manager at Avon. Cherrie started a professional career in broadcasting as a newscaster and anchor at ABS-CBN Corporation. Cherrie holds a Diploma in Marketing Management from De La Salle University of St. Benilde and a Bachelor of Science in Accounting and Finance from Bicol University.