Justin Pride

Justin Pride currently serves in Business Development at Universal Music Group Nashville since January 2024, focusing on cultivating relationships with key stakeholders and identifying new revenue opportunities for artists. Prior to this role, Justin was the Head of Hip Hop Strategy and Director at The Purple Agency, LTD., where talent management and influencer-driven campaigns were central to the position, achieving a significant increase in website traffic. Additionally, Justin held various roles at Prime Video & Amazon MGM Studios, contributing to marketing strategies for major launches through effective collaboration and campaign optimization. Justin earned a Master of Arts in Public Relations, Advertising, and Applied Communication from the University of Southern California and a Bachelor of Arts in Kinesiology and Sports Studies from Morehouse College.