Bianca Alysse Mercado

Bianca Alysse Mercado is an accomplished professional in the music and entertainment industry, currently serving as an Independent Contractor for Universal Music Group and Hearst Magazines since 2023. As the Founder and Editor of Creatively Driven since 2012, Bianca manages an arts and entertainment blog, coordinating coverage at press events and curating content. Previous roles include Music Editor at The Knockturnal, where Bianca covered high-profile artists and edited freelancers, and Scriptwriter at REVOLT MEDIA & TV, focusing on hip-hop and cultural content. Other notable positions include Writer-Researcher at The SpringHill Company, Independent Contractor at Roc Nation and Warner Music Group, and Senior Editor at The Artistry & Récords, which specializes in Latinx and hip-hop artists. Bianca holds a Bachelor of Arts in Journalism from Norfolk State University and continues to engage in professional development through various writers' organizations.