Lee Barter

Lee Barter is a seasoned professional in music marketing and audience strategy, currently serving as a Senior Audience Strategist at Universal Music Group since October 2024. Prior to this role, Lee held the position of Digital & Audience Strategy Lead at Decca Records from March 2023 to October 2024. With extensive experience at Ingrooves Music Group as Director of Artist & Label Marketing, Lee specialized in developing effective global marketing campaigns for record labels and artists. Additional roles include Head of Music & Rights at BuzzMyVideos, Senior Account Manager for Video Services at The Orchard, and various positions at ADA Worldwide and Believe Digital. Lee began a career in the music industry at ESSENTIAL MUSIC & MARKETING LIMITED, contributing as Label Manager and Digital Production Manager. Lee earned a BA (Hons) in Music Industry Management & Marketing from Buckinghamshire New University between 2003 and 2006.