Fernando Zerboni is an accomplished academic and professional in the field of marketing, currently serving as a Professor at Universidad de San Andrés and as a Marketing Professor at IAE Business School. With a strong background in brand management acquired during tenure as Group Brand Manager at Unilever, Fernando combines practical industry experience with academic expertise. Fernando holds a PhD in Marketing with a focus on Corporate Governance from IESE Business School, where education was completed from 1998 to 2007, and also possesses credentials from IAE Business School, where studies occurred from 1990 to 1991.