William Potter

William Potter serves as General Counsel and Assistant Secretary for J Squared, Inc. (doing business as University Loft Company) since July 2016, where responsibilities include overseeing legal affairs, compliance, risk management, corporate governance, and complex commercial transactions for a global organization involved in manufacturing, retail, real estate, and hospitality. Prior to this role, William held the positions of Chief Operations Officer, Secretary, and General Counsel at CCreation, LLC, from 2008 to 2015, where a strategic business plan led to significant revenue and operational growth. William also served as General Counsel and HR Director at SMC Corporation of America from 2002 to 2008, focusing on legal strategy and operational improvements. Academic credentials include a Doctor of Law (J.D.) from Full Stack Squad, a Master of Arts in History, and a Bachelor of Science in Biology from Western Illinois University.