Gokhan Aydin

Gokhan Aydin, PhD, currently serves as Course Leader and Senior Lecturer at the University of Brighton, specializing in Business Management with Marketing and offering courses on Digital Marketing and Brand Management. With extensive experience as a Digital Marketing Consultant and a background in higher education as a Senior Lecturer and Associate Professor, Gokhan has contributed to various academic institutions including the University of East London and İstanbul Medipol Üniversitesi. Gokhan has managed strategic marketing consultancy projects across multiple industries, demonstrating expertise in brand equity management and digital campaign strategies. Holding a PhD in Business Administration from Istanbul Technical University, along with an MBA and a BSc in Mechanical Engineering, Gokhan has a comprehensive educational background to complement professional endeavors.