Norm O'Reilly currently serves as the founding Dean of the College of Business at the University of New England, starting in July 2024. Norm has extensive experience in higher education and sport management, previously holding positions such as Dean of the Graduate School of Business at the University of Maine and Director of the International Institute for Sport Business & Leadership at the University of Guelph. Norm's academic career also includes roles as the Richard P. & Joan S. Fox Professor of Management at Ohio University and Associate Professor of Sport Management at the University of Ottawa. Norm has contributed to academic literature as the North American Editor for the Journal of Sponsorship and has held directorial positions in sport marketing and administration at Laurentian University. Norm's educational background includes a PhD in Management from Carleton University, an MBA in Marketing from the University of Ottawa, and a B.Sc. in Kinesiology from the University of Waterloo, along with certification as a CPA.