Ryan Smith

Senior Director - Direct Response at Urban One

Ryan Smith is an experienced Account Director at Urban One, Inc, with a career spanning over a decade in media and advertising. Since joining Urban One in May 2012, Ryan has led sales initiatives for more than 50 media agencies, managing an annual advertising revenue of approximately $22 million. Key responsibilities include overseeing budgeting and pricing for the Direct Response department, mentoring a team of assistants and planners, and establishing strong relationships with advertisers and media agencies. Ryan's previous roles include Sales Executive and Junior Planner at ITN Networks, where skills in creating media plans and maximizing profits were developed. With a Bachelor's degree in Communications from Marist College, Ryan brings a solid educational foundation to the media industry.

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