Don Kransteuber

Don Kransteuber is an accomplished marketing professional with extensive experience in digital and paid media strategies across various financial services sectors. Currently serving as Executive Director, Head of Paid Media & Social at USAA since August 2023, Kransteuber leads a team of channel experts to execute strategic media plans across digital platforms. Prior roles include Senior Director and Head of Paid Media at TIAA, where responsibilities encompassed overseeing paid media for B2C, B2B, and brand initiatives, as well as enhancing the company's marketing capabilities. Kransteuber's background also includes strategic leadership positions at U.S. Bank and Bank of America, focusing on digital marketing, content strategy, and consumer lending. A graduate of Cleveland State University with a Bachelor of Business Administration, Kransteuber's career is marked by a commitment to driving business growth through innovative marketing solutions.