Seyma C. is a Senior Machine Learning Engineer at Insider since October 2023, specializing in Generative AI features for the SiriusAI product, which enhances audience segmentation for brands. Prior experience includes serving as Data Science Manager at Metyis from September 2022 to June 2023, where leadership was provided to a team of data professionals in the retail sector and development of data-driven strategies was executed. At Arçelik Global from October 2019 to April 2022, Seyma C. held roles as Senior Data Scientist and Data Scientist, focusing on AI solutions and mentoring junior team members. Earlier experience as a Research Assistant at Middle East Technical University (METU) spanned from November 2011 to September 2019, encompassing teaching and course coordination in various information systems subjects. Seyma C. holds a PhD and an MS in Information Systems from METU, along with a BS in Industrial Engineering from TOBB University.