Katherine Bonilla

Katherine Bonilla is an accomplished marketing professional with extensive experience in media planning and buying. Currently serving as Associate Media Director at UWG since April 2017, Katherine leads a Media Buying Team, effectively managing media buys, optimizing workflow, and driving team performance through coaching. Previous roles include Media Manager/Senior Media Planner-Buyer at Zubi Advertising Services, where Katherine developed integrated marketing strategies, and Media Planner at BBDO Worldwide, overseeing key accounts and implementing advertising plans in Latin America. Katherine's career began at McCann Erickson in Puerto Rico, where media planning and buying expertise was honed across numerous major brands. Katherine holds a Bachelor of Arts in Communications with a focus on Advertising from Universidad del Sagrado Corazón.