Alexander Potts

Senior Director Fp&a at VF Corporation

Alexander Potts is a seasoned finance professional with extensive experience in financial planning and analysis, business management, and strategic innovation across multiple industries. Currently serving as Senior Director FP&A at VF Corporation, Alexander manages a complex portfolio involving $4 billion in COGS and oversees significant operational intricacies. Previously held leadership roles at DKSH Consumer Goods, where responsibilities included managing over 450 employees and driving performance across multiple business units. Key achievements include leading a global initiative to enhance cash flow by $100 million and identifying cost savings of $10 million in a lean operational environment. Alexander's background also features notable positions at Carlton United Breweries and Diageo, where contributions spanned marketing finance, innovation management, and decision support. Alexander completed a Graduate Certificate in Management from Melbourne Business School and holds a Bachelor of Business in Marketing from the University of Newcastle.

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