Jordi Beneyto Ferre

Jordi Beneyto Ferre is a seasoned professional in materials innovation and sustainability, currently serving as Director of Materials and Innovation for Smartwool and Icebreaker at VF Corporation since July 2023. Prior to this role, Jordi held various significant positions at icebreaker, including Senior Manager of Global Materials and Sustainability and Senior Manager of Global Innovation, where responsibilities encompassed material development and commercialization aligned with strategic goals. Experience at adidas as Senior Manager of FUTURE Engineering Apparel involved advanced garment technologies, while a tenure at PUMA Group focused on innovative and sustainable apparel concepts. Academic qualifications include a Master's in Industrial Engineering from Universitat Politècnica de València and a specialization in Sports Engineering from RMIT University.