Rory Gilbert serves as General Manager at v2food since August 2020, leading the company's expansion into new markets with a vision to provide sustainable plant-based meat options. Previously, Rory held the position of General Manager - ANZ at v2food, where record growth and market leadership in Australia were achieved. Earlier experience includes roles such as Portfolio Director at Mars, where strategic growth initiatives for major confectionery brands were implemented, and Category Insights Leader at Wrigley, focusing on sustainable growth in national grocery accounts. Rory's career began as a Sales Supervisor at Hawkin's Bazaar after earning a Bachelor's Degree in Ancient History and Archaeology from the University of Nottingham.