Serenella Venditti

Serenella Venditti is a seasoned professional in the luxury fashion sector with extensive experience in buying and merchandising. Currently serving as a Digital Buyer & Merchandiser at New Guards Group since May 2022, Serenella oversees the brands ALANUI and AMBUSH. Prior roles include Buyer for Women’s Leathergoods and Shoes at DOLCE&GABBANA S.r.l, where responsibilities encompassed France, Monaco, Spain, Milan, Germany, Holland, and Switzerland. Serenella's career began with a General Merchandiser position at Salvatore Ferragamo, alongside earlier roles in social media marketing and event hosting. Serenella holds a Master in Luxury and Fashion Management from 24ORE Business School and a Laurea breve in Economia e Amministrazione delle Imprese from Università degli Studi di Milano-Bicocca.