CRM and Customer Engagement

The CRM and Customer Engagement team at VARNER AS is responsible for developing and executing strategies to enhance customer relationships and drive loyalty across the company's retail brands. They focus on data analysis, personalized marketing initiatives, and customer insights to create engaging experiences that foster retention and increase lifetime value. By leveraging CRM tools and loyalty programs, the team aims to deepen customer engagement and support the overall growth of Varner Gruppen’s diverse store concepts.