Benjamin Merritt is a seasoned professional with extensive experience in innovation and digital strategy. Presently serving as the Director of Innovation at Vectors since January 2024 and as the Head of Innovation at SAASTORY since January 2019, Benjamin oversees the development of tools that enhance brand communication and digital transformation. Previous roles include Directeur clientèle chargé de l'innovation at Reputation Squad and Co-Founder & CEO of itsalive Chatbot Builder, a startup focused on chatbot technology for enterprise communication. With a strong background in digital planning, project management, and strategic consulting, Benjamin has worked with notable clients such as IWC Schaffhausen, Coca-Cola, and Johnson & Johnson. An academic foundation in communication networks and services complements a diverse career ranging from digital strategy to project management.