Bruce Carlson is an accomplished Brand Strategist and Creative Copywriter at Verisk since July 2022, previously serving as Marketing Writing Manager and Writer for Verisk Property Estimating Solutions from December 2015 to July 2022. With a freelance writing career spanning from 2003 to January 2023, Bruce has developed creative content across various media, including print ads, online platforms, and direct marketing. Prior experience includes notable roles such as Associate Creative Director/Writer at Blendtec, where brand voice development and viral campaign scripting for "Will It Blend?" were key achievements. Bruce's career also encompasses positions at School Improvement Network, Campbell-Ewald, HenkinSchultz, Lawrence & Schiller, and Dahlin Smith White, along with educational credentials from Brigham Young University and the Portfolio Center.
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