Hela Lahiani

Hela Lahiani is currently the Sales Operations Manager for the United Kingdom at VERMEG for Banking & Insurance Software since September 2021. Prior to this role, Hela Lahiani spent nearly 11 years at IBM, serving as Sales Operations Manager for North East West Africa, where responsibilities included providing operational support, budget forecasting, and mentoring a team. Hela also held various roles related to governance and bid management across the Middle East and Africa, focusing on software licensing and business proposals. Hela Lahiani holds a PhD in Marketing with a focus on digital transformation versus customer behavior and multiple master's degrees in Marketing from Faculté des Sciences Economiques et de Gestion de Tunis.