Robert LaRoche

Bob is a highly experienced executive who has successfully launched and grown numerous business ventures over the course of his career. After attending Vanderbilt University, Bob immediately gained core sales and marketing expertise while working for several of the most respected Fortune 500 companies. He led large regional sales and service operations for major equipment manufacturers, while honing key skills in P&L management and general business operations.

A self-described “serial entrepreneur”, Bob acquired a small company in Boston and grew it into the largest provider of commercial print vending equipment and services to public and academic libraries in the United States. He also acquired a small Harley-Davidson dealership, then immediately revamped and expanded operations to become one of the premier dealerships in New England.

Bob has a passion for building businesses, and credits his success to his ability to build high-performing teams, his good instincts, and the knack for “connecting the dots” to see the bigger picture. As CEO of Vet Innovations, Bob sees a unique opportunity to bring unique, disruptive technology to common problems impeding companion animal wellness, and in doing so, help pets live longer, healthier lives.