Svetlana Lavrova

Svetlana Lavrova is an accomplished professional with extensive experience in product management and brand marketing across diverse industries. Currently serving as a Product Manager at Viaplay Group since February 2023, Svetlana also holds the position of Senior Product Manager at Smiletronix and Head of Product and Marketing at 4fresh, both roles initiated in February 2022 and February 2021, respectively. Previous experience includes founding Lavlan fashion, a tech wear brand, and key roles at Sanofi, Wrigley, Russian Standard Vodka, and Castel Groupe Russia. Svetlana's academic background includes a Master's degree in Marketing from Plekhanov Russian University of Economics, earned between 2002 and 2008.