Aafje Fries

Aafje Fries is a skilled professional in product and trade marketing with extensive experience in the fast-moving consumer goods (FMCG) sector. Currently serving as a Product Manager (New Launch) at Viatris since October 2020, Aafje also holds interim roles in Trade Marketing and Key Account Management, focusing on maintaining key account relationships in the Netherlands and executing promotional strategies for the OTC portfolio. Prior to Viatris, Aafje worked at NielsenIQ as an Analytical Consultant and held various roles in brand management and marketing at companies such as Heineken, Unilever, Mondelēz International, and Mars. Aafje holds a Master's degree in Management, Business & Marketing from TBS Education.