Paulo Duarte currently serves as the Head of Customer Analytics & Insights at Viatris since November 2020, after holding the position of Digital Engagement Manager for European Alliance Markets. Prior to this role, Paulo worked at Upjohn Pharmaceuticals Ltd as MCC Lead & Digital Partnerships from May 2017 to February 2021, and previously held multiple positions at Pfizer from July 1996 to May 2017, including MCC Lead & Digital Partnerships, Multi Channel & eMarketeer Lead, Area & Wholesaler Manager, Portfolio Maximisation Manager, District Manager, and Sales Representative. Paulo's career in sales began at Servier Portugal as a Sales Representative from July 1995 to July 1996. Paulo holds a postgraduate degree in Digital Marketing from IPAM, a Master's degree in Management, and an MBA from Universidade de Coimbra, as well as a degree in Business Management from ISLA - Instituto Politécnico de Gestão e Tecnologia.