Silvia Dameova

Silvia Dameova is a seasoned professional in eCommerce and digital marketing with extensive experience across various industries. Currently serving as Senior Manager Ecommerce at Victorinox since January 2019, Silvia has focused on direct-to-consumer online sales growth, optimizing customer experience, and aligning online operations with omnichannel strategies. Previously, roles included Senior Online Manager CX & Sales eCommerce at Estée Lauder and International Project Manager Digital Marketing at Lindt & Sprüngli, where notable achievements included significant increases in organic traffic and successful launches of eCommerce platforms in multiple countries. Silvia's expertise encompasses digital media management, team leadership, process optimization, and cross-channel strategies, backed by a solid educational foundation in international marketing management from esteemed institutions such as ESSEC Business School and WU (Vienna University of Economics and Business).