David Price

David is currently Principal at Scala Advisors LLC. and holds a number of Board and Advisory positions in the TV and Media technology industry. He has driven transformational activities providing advanced technology in the TV and Media industry since the transition to digital technology and has driven aggressive top and bottom line growth as an executive in a number of leading communications technology companies around the world. Previously he held the position of Vice President, Strategic Business Development, TV and Media at Ericsson based in Silicon Valley, USA.. Prior to Ericsson, David was a member of the executive team at Harmonic Inc and helped grow profitable revenues from less than $50m to over $500m before moving on to Ericsson. David was previously Vice-President with TV/COM International and prior to that, Vice President at M/A-COM Linkabit (subsequently acquired by Hughes). David was Founder and Board Member of the Ultra HD Forum, the VR Industry Forum and the DASH Industry Forum and is past-President of the MPEG Industry Forum. He is an advisor to many TV, Media and Technology conferences around the world and is a judge on many of the industry awards each year including the CSI Awards, the Video Tech Innovation Awards, and the UK's National Technology Awards. David is the only person to have ever been selected three times as one of the "Euro 50" by the Cable & Satellite Europe magazine.