Armando Villera

Armando Villera is an accomplished ecommerce professional with extensive experience in merchandising and digital strategy. Currently serving as Head of Ecommerce at Viña Concha y Toro since October 2021, Villera previously held key positions at Walmart from May 2016 to September 2021, where responsibilities included executing merchandising strategies as an Ecommerce Buyer and leading site operations as an Ecommerce Manager. Earlier roles include Assistant Key Account Manager at Ganem Group, focusing on digital customer acquisition for Honda Motor Mexico, and Marketing Coordinator at TECHO, where fundraising strategies for social development were developed. Villera's career began with positions in sales and trade marketing, highlighting a well-rounded expertise in ecommerce and retail. Educational credentials include a program at the University of California, Berkeley, Haas School of Business and a degree in Comercio Exterior from Escuela de Administración y Hacienda Pública.