Aymen Datsa

Aymen Datsa is a seasoned professional with extensive experience in product management and commercial strategy. Currently serving as the Senior Category and Commercial Manager at Azadea Group's Lifestyle Division since January 2024, Aymen has been with Virgin Megastore MENA since January 2001, holding various roles including Regional Product Manager for the Middle East and North Africa, Senior Regional Buyer, and Buyer for Video & Music. Aymen has demonstrated expertise in overseeing product development, marketing strategies, and team leadership, achieving significant results in product placement and lifecycle management. Aymen holds a Bachelor of Business Administration in Management and Operations from The University of Bolton and has a foundational education in Business/Commerce.