Henriette Labuschagne

Henriette Labuschagne currently serves as the Head of Digital and Content Marketing at VirtaMed since February 2023. Prior to this role, Henriette held various positions at Medela, including Senior Global Web Solutions Manager and Global Digital Marketing Manager, where responsibilities encompassed digital marketing activities such as SEO, SEA, and content planning. As Chief Marketing Officer and International Markets Manager at Fair Trade Handels AG, Henriette drove e-commerce sales through data-driven campaigns and managed a team of marketing specialists. Previous experience includes roles at upc cablecom, Liberty Life, Virgin Money, arivia.kom, KPMG, and Arthur Andersen Business Consulting, focusing on digital marketing strategies, brand management, and eCRM initiatives. Henriette is currently pursuing a Master's in Digital Marketing from the Digital Marketing Institute and holds a Bachelor’s degree in Journalism from Rhodes University.