Geoffrey Waweru Mathare

Geoffrey Waweru Mathare is an experienced finance and marketing professional with a robust background in leading strategic initiatives across prominent organizations. Currently serving as the Head of Marketing Strategy and Investment for Europe at Visa since August 2020, Geoffrey drives long-term strategic thinking in brand and marketing investments. Prior to this role, Geoffrey was the CFO for Sub-Sahara Africa at Microsoft, where responsibilities included partnering with sales and operations to enhance digital transformation efforts. Geoff’s tenure at The Coca-Cola Company spanned a decade, during which roles included Regional Finance Manager for Central Africa and various finance optimization and implementation positions. Geoffrey holds an MBA in Strategy and Finance from the University of Pretoria and a BA in Economics and Sociology from the University of Nairobi.