Sam Versele

Sam Versele serves as a Project Leader at VISITFLANDERS Convention Bureau since December 2019, focusing on enhancing meeting and congress infrastructures through digital transformation, network development, and investment steering. Additionally, Versele manages ambassador relations and recovery projects post-COVID-19, aiming to support the tourism industry and enhance Flanders' congress appeal. Previous experience includes roles as Senior Managing Consultant and owner at CarePlace, Business Development at Workero, Senior Director at BCD Meetings & Events, Managing Director at MEETISM, Director of Business Development at Book2Meet.com, and various positions at CWT, culminating as Commercial Director Benelux. Versele's educational background includes an MBA in Tourism & Environmental Management from Université libre de Bruxelles and a Graduat in Tourism from Haute Ecole Galilée.