Eva Yagyaev Btesh

Eva Yagyaev Btesh is a seasoned professional in e-commerce and merchandising with substantial experience in the retail sector. Currently serving as the Director of Promotional Products & Gifts North America at Vista, Eva leads strategic initiatives for market growth and operational excellence. Previously, as Head of Site Merchandising at Ashley Stewart, Inc., Eva managed a team to optimize a $100M e-commerce platform for plus-size women's apparel, achieving significant improvements in conversion rates. At Macy's, Eva held multiple leadership roles, including Director of Site Merchandising for Kids and Digital Merchandising, where efforts led to enhanced shopping experiences and notable revenue growth across various kids' categories. Eva's career began with roles in buying and analysis, supported by a Bachelor’s degree in Finance and Economics from NYU Stern School of Business.