Lukas Vermeer is an accomplished professional with extensive experience in experimentation, data science, and strategic consulting. Currently serving as the Director of Experimentation at Vista since May 2021, Lukas focuses on advancing the company's data-driven initiatives. As an advisor for A/B Smartly, Lukas provides strategic guidance and support for product development and sales. Previous roles include Director of Experimentation at Booking.com, where significant contributions were made to scaling experimentation practices and enhancing user experience through data-driven solutions. Lukas's career began in predictive analytics with Oracle and has included positions as a technical consultant and data scientist, complemented by education in Computing Science from Utrecht University. Additionally, Lukas volunteers as treasurer for a local hockey club, RingPass.