Reena van Hoven

Reena Van Hoven serves as the Chief People Officer at Vital Farms since September 2024, bringing extensive experience in human resources and talent management from previous roles at Danone, WhiteWave Foods, and Deloitte. During a seven-year tenure at Danone, Reena held several leadership positions, including Senior Vice President of Talent & Rewards for North America. Prior experience at WhiteWave Foods includes positions such as Head of HR for Americas Fresh Foods and Director of Human Resources, while the journey in HR began at Deloitte. Reena's educational background includes an MBA from Saint Louis University and a degree in Evidence Based Coaching from Fielding Graduate University.