Isabel Clift is a seasoned content professional with extensive experience in content strategy and design. Currently serving as the Lead Content Designer at Vitality since November 2024, Isabel previously held significant roles, including Head of Content & Communications at Florence, where a comprehensive content strategy was developed to enhance customer acquisition and retention across B2B and B2C sectors. Other notable positions include SEO Content Team Lead at Forward3D, where Isabel managed content strategies for prominent brands like Samsung and Fitflop, and Global Chief Content Officer for All Things Hair at Unilever. Isabel's earlier roles involved managing global SEO content for 23 Unilever brands and increasing brand engagement through innovative content initiatives at Web Reservations International. Isabel holds a Bachelor's Degree in English and American Literature with Creative Writing from the University of Kent.
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