Valdir Nascimento

Valdir Nascimento is a seasoned marketing professional with extensive experience across various industries. Currently serving as a Senior Marketing Executive at Vivo (Telefônica Brasil) since October 2024, Valdir leads B2B marketing initiatives, overseeing core and digital product value propositions, growth strategies, customer relationship management, communication, and intelligence. Prior experience includes a tenure at Nestlé as an Executive Marketing Manager, where Valdir managed global marketing capabilities and communications while also leading campaigns for NESCAFÉ and Starbucks at Home. Valdir has held significant positions at The Coca-Cola Company and Mars, with a strong focus on category management and marketing strategy across multiple brands. Academic qualifications include a degree in Business Administration from Universidade de São Paulo, an MBA in Marketing from Fundação Getulio Vargas, and additional executive education from Harvard Business School. Valdir is committed to driving marketing excellence and innovation, demonstrated through numerous award-winning campaigns.