Sang-Ah Yoo has an extensive professional background that includes ownership of Pur Sang since January 2011, and roles as a freelance journalist for EP-Nuffic and RTL Nieuws, as well as a freelance redacteur at MT MediaGroep BV and VNO-NCW. Sang-Ah Yoo has served as a Landenexpert for Zuid-Korea at KIT Intercultural Professionals and was a project coordinator at Transparency International Nederland. Educational qualifications include a Drs. in Geschiedenis from Leiden University and proficiency in Korean language and culture. Notably, Sang-Ah Yoo contributed as a trainer for the Vriend & Vijand initiative, which addresses societal issues in educational settings.
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