Tove Bäckström

Tove Bäckström is an experienced professional in commercial operations and sales management, currently serving as the Commercial Operations Manager at Voyado since November 2020. In this role, Tove leads Salesforce initiatives across the organization, manages CRM implementations, and is part of the Business Operations & Strategy team. Prior to Voyado, Tove held various positions including Country Manager at Knowit Experience CRM and Director Sales Operations at inRiver, overseeing global sales operations and implementing Salesforce systems. Additional experience includes project control at Skanska and multiple sales roles at Dell. Tove holds a Bachelor's degree in Business and Economics from Lund University.