Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.

Retail

Wakefern Food

Mike Stigers

The Marketing and Advertising team at Wakefern Food develops and executes strategic campaigns to promote the brand and its products, leveraging insights from consumer and market research. They work collaboratively to create compelling advertisements, enhance user experiences online, and manage the company's social media presence to attract and retain customers in a competitive market.

Marketing and Advertising

About

Team members

Other teams at Wakefern Food

Technology and Innovation Team

Analysts Team

Retail Management