Scott MacLeod

Scott MacLeod is the Chief Marketing Officer at Walden Local Meat Co. since April 2024 and the Founder of S'weedie Kelp Company since July 2023. Previously, Scott served as President of VIA from November 2011 to April 2024, leading a talented team in research, brand and business strategy, experience planning, media, and analytics for various clients including Tractor Supply Co, Arm & Hammer, and Unilever. Scott also held the position of Group Planning Director at VIA, overseeing experience planning and analytics practices. Additional roles include Director of Analytics and Insights at The Roux Institute Techstars Accelerator and Group Director of Analytics and Accountability at R/GA. Prior experiences also encompass positions at Arnold Worldwide, Publicis Modem, Butler Shine Stern and Partners, and Bank of America. Scott holds a B.S. in Economics from Colby College and furthered studies at The London School of Economics and Political Science.