Cam Smith

Cam Smith is an experienced professional in ad product strategy and revenue generation, currently working in Ad Product Strategy at Warner Bros. Discovery since October 2024. Prior to this, Cam held multiple positions at GIPHY from April 2019 to August 2024, including SVP, Revenue, where responsibilities included relaunching GIPHY’s Advertising business and scaling a team and revenue from the ground up. Additional roles at GIPHY involved leading product vision and evolving ad products after its acquisition by Meta. Previous experience includes senior roles at BuzzFeed, focusing on ad product innovation and revenue growth, along with project management roles in web development, both at Cyber-NY Interactive and Pixel 84. Early career experience includes software engineering for Australian Air Force projects at Qinetiq Consulting. Educational qualifications include a Bachelor of Engineering in Aerospace Avionics from Queensland University of Technology and a Master of Project Management from the University of South Australia. Cam also holds a Prince2 Project Management Foundation certification.